Local SEO for contractors and home service pros
Every job you finish becomes a page that wins the next one in that town.
Your crew sends photos and a few answers from a phone. Within 24 hours, a finished case study page is live on your own website, linked to your town page and your service page. You don't write a word.
Built and run by CW Dynamic. 20+ years building websites and marketing for local businesses.
Drywall repair around a new panel
◉ Cary, IL · location rounded
How Do You Fix the Drywall After a New Electrical Panel in Cary?
We added backing, hung new drywall, replaced the corner bead and painted the main rooms in 3 days.
pullenpainters.com › projects
Panel Drywall Repair & Painting in Cary, IL | Pullen Painters
New electrical panel left holes in your wall? In Cary we added backing, hung new drywall, replaced the corner bead and painted the main rooms in 3 days.
About 5 min
for your crew, from a phone, before they leave the driveway
Under 24 hrs
from "send" to a finished page on your own website
4 of 4
Pullen Painters project pages showing in Google within 6 days
Why I built this, in a few minutes.
I build websites for local service businesses. The ones that win in a town aren't always the best. They're the ones that show the most proof. This is how I give my clients that proof without adding work to their week.
Message from LOCAL Case Studies
Coming soon
You do great work. Google can't see any of it.
Homeowners pick the company that looks busiest in their neighborhood. Right now, your best proof never makes it online.
The photos die in the camera roll
Your crew snaps great before and after shots. Then they sit on a phone until it gets traded in.
The gallery hasn't changed in two years
Nobody has time to write captions, resize photos and log into the website after a 10 hour day.
Your town pages look like everyone else's
Same template, town name swapped. Google sees that, and often leaves those pages out of results.
Facebook posts disappear in a week
You post the job, it gets six likes, and then it's gone. It never helps you show up when someone searches.
The work is real. It just isn't on your website.
Three steps. Your crew only does the first two.
Finish the job
Same as always. Do the work, clean up, take your photos.
Send it from a phone
Open the link, add 3 or more photos, answer a few quick questions. Talking instead of typing works fine. About 5 minutes.
The page goes live
A full case study page lands on your website, linked to that town's page, the right service page and your projects map.
No writing. No logging into WordPress. No agency meetings.
See it live on Pullen Painters.
Pullen Painters serves McHenry, Lake and Kane counties in Illinois. Their crew made sending in finished jobs part of every project. These are real pages, live right now. Click any one.
Browse them all on the Pullen Painters projects page.
How Do You Fix the Drywall After a New Electrical Panel in Cary?
What's on every page.
- A headline in the homeowner's wordsWritten as the question people actually type into Google and ChatGPT.
- Your real photosBefore and after, sized for speed, with descriptions search engines can read.
- A quick answer up topThe short version AI tools like to quote.
- The full storyThe problem, what you did, how long it took and the tricky part. Built from your crew's answers.
- Original FAQs4 to 6 questions specific to this job, not copied from anywhere.
- Links to your town and service pagesPlus a map pin rounded to the general area, never the exact home, and the behind-the-scenes code (schema) that tells Google what the page is about.
Your town pages finally have proof behind them.
Every finished job shows up on the matching town page, with a map and a link to the full story. Cary's page no longer just says "we serve Cary." It shows the work.
The more jobs you finish in a town, the stronger that town's page gets. Automatically.
See it live: Pullen Painters' Cary, IL page
Recent projects in Cary, IL
1 project in Cary
Drywall Repair Around a New Panel in Cary, IL
One five minute habit. Four ways it pays off.
Local SEOA new page in that town after every job
Google ranks local businesses on proof of real work nearby. Each page is that proof, on your own domain, linked to the pages you want to rank.
AI searchSomething real for ChatGPT to find
ChatGPT, Perplexity and Google's AI answers can only recommend what they can read. Specific jobs in specific towns give them something to cite. Most of your competitors have nothing.
Sales toolText the neighbor's job during the estimate
"We just did one like this two streets over. Here it is." A link to a real page beats any brochure, and your office can send it in seconds.
The shortcutThe leads your competitors are missing
They post jobs to Facebook and the posts vanish. Your jobs stay on your website and keep pulling in searches, month after month.
Message from Pullen Painters
Coming soon
What you get.
Everything lives on your website, as real pages you own. Not a widget, not someone else's domain.
- A page for every finished jobOn your own domain, at yoursite.com/projects/
- The writing, done for youStory, quick answer and 4 to 6 original FAQs from your crew's answers
- Photos handledResized, described and laid out, with before and after when you have them
- Town and service page linksEvery job connects to the pages you want to rank
- Recent projects on your town pagesWith a map that never shows the exact home
- A projects archiveFilter by town and type of work
- Search engine setupTitles, descriptions and schema on every page
- You approve the first fiveSee each page before it goes public until you trust it
Founding member extras
- Setup fee waived (normally $499).
- Town page check at onboarding. I'll show you which of your town pages Google is ignoring right now.
- Your first page from a past job. Send me a job you already finished and I'll build it first, so you see your own page right away.
How it stacks up.
| Option | On your own website | New page for each job | Linked to your town pages | Work for you | Cost |
|---|---|---|---|---|---|
| Posting jobs on Facebook | No | No | No | Post every job | Free |
| A photo gallery on your site | Yes | No, one gallery | No | Upload and caption yourself | Your time |
| Check-in widget apps | Usually loads from their servers | Often not a full page | Sometimes | Low | Monthly fee |
| Agency job-map bundles | Varies | Yes | Varies | Low | From $997/mo |
| Local Case Studies | Yes | Yes | Yes | About 5 minutes a job | From $74.50/mo (founding) |
Founding beta pricing. Half off, for as long as you stay.
Founding members lock in 50% off for as long as they're subscribed, and pay no setup fee.
6 of 10 spots left
Starter
For one crew that wants every job online.
Regular $149/mo
$74.50 /mo
Setup $499 waived
- A case study page for every finished job
- Links to your town and service pages
- Recent projects blocks and map
- Projects archive with filters
- Send jobs from any phone
Pro
For multiple crews and a bigger service area.
Regular $249/mo
$124.50 /mo
Setup $499 waived
- Everything in Starter
- Unlimited jobs
- Jobs from all your crews
- Town hub pages for towns you don't have a page for yet
- A heads-up when a town has enough jobs for its own full page
The speed guarantee.
Speed is the whole point, so that's what I guarantee.
24hrs
Live in 24 hours
Send a complete job and the page is live on your site within 24 hours. If it isn't, that month is free.
14days
In Google in 14 days
If a published page isn't showing in Google within 14 days, I fix it and your next month is free.
100%
Your pages stay yours
Cancel anytime. Every page we published stays on your website.
A complete job means at least 3 photos and the questions answered. For your first five pages, "live" means ready for your OK. Your site needs to be open to search engines for the Google guarantee to apply.
Is this a fit?
Built for local service businesses that
- Painters
- HVAC
- Plumbers
- Roofers
- Landscapers
- Cleaners
- Remodelers
- Outdoor lighting
- Serve customers across several towns
- Finish at least 3 jobs a month
- Have someone on the crew willing to take photos
- Run their website on WordPress
Probably not for you if
- You don't want your finished work shown online
- Your website can't add a plugin, or you don't control it
- You only do a handful of jobs a year
Not on WordPress? Ask me anyway. Other website builders are on the list.
Who's behind this.
I'm Casey Whitcher. I run CW Dynamic out of Elgin, Illinois, and I've spent more than 20 years in web design, marketing and conversion. Today I build and manage websites for about 50 local businesses, including 18 Trimlight dealers.
Local Case Studies started as something I built for Pullen Painters. Their crew was finishing great jobs that nobody online ever saw. Now every finished job becomes a page, and I'm opening it up to 10 founding businesses.
Questions first? Send me a message.
Questions.
Do I need a new website?
No. Local Case Studies adds pages to the WordPress site you already have. Your design, your domain.
What if I don't have a page for that town yet?
The job still gets its own page. Pro also builds a simple town hub that lists every job in that town, and lets you know when a town has enough work to deserve a full page of its own.
What about my customer's privacy?
We never publish an address or a last name. Map pins are rounded to the general area, never the exact home. Your crew should still ask the homeowner before taking photos.
How much time does this take my crew?
About 5 minutes per job. Photos, a few short answers, send. They can talk instead of type.
Who writes the pages? Is it AI filler?
Every page is built from your crew's real photos and answers, about a real job in a real town. AI helps with the writing, and every page goes through a quality check. If a job is missing detail, I ask your crew before anything goes live.
What if the job was boring?
Boring jobs are great. "Fixed peeling paint on a garage" is exactly what a homeowner in that town is searching for. The small details your crew mentions are what make each page useful.
What happens if I cancel?
You stop paying, and every page stays on your website. You keep everything.
Does it only work for painters?
No. Pullen Painters was first, but it works for any business that finishes jobs at customers' homes or properties: HVAC, plumbing, roofing, landscaping, cleaning, remodeling, lighting and more.
Your next finished job could be live by tomorrow.
6 of 10 founding spots left. 50% off for as long as you stay, no setup fee, and the speed guarantee.
Opens the CW Dynamic contact form. Mention "Local Case Studies beta" and your website.
- Apply. Tell me your business, your website and the towns you serve.
- Quick call. 15 minutes to make sure it's a fit and look at your town pages.
- Setup. I connect your site and map your town and service pages.
- Your crew sends a job. The page is live within 24 hours.
Rather talk first? Contact Casey